Purpose of role
You will be responsible for collecting and interpreting data from a variety of information sources and using it to improve digital outcomes and user experience.
This can involve everything from traffic and users on sites to organic positioning and user insights. The recommendations made can make a huge difference to the success of actions.
Job role and responsibilities:
- Perform positioning and competitor analysis
- Following up and reporting on optimisations made.
- Develop and make available analytics and dashboards to understand customer and business behaviour, supporting data-driven decision making
- Analyse user behaviour reports in Google Analytics.
- Identify opportunities for website improvement
Skills and Experience required:
- Candidate must possess at least a Bachelor’s/College Degree Marketing, Business, Engineer or equivalent.
- Experiencie 1 + years in Data Analyst
- Knowledge of Google Analytics Universal
- Knowledge of Google Analytics 4 (Plus)
- Knowledge PowerBI, Excel, etc
- English B1