Purpose of role
Ensure compliance with the KPIS of the business units, at sales, lead generation, cost per lead level. creating and activating a digital strategy, using various global platforms.
Job role and responsibilities:
- Ensure the flawless implementation of digital campaigns: In agreed times, keeping errors to a minimum, with correct UTM marking.
- Generate campaign optimizations, according to daily results, to ensure the fulfilment of the campaign objective (Examples: review keywords, CPC, CPA changes, campaign shutdown, budget decrease).
- Deliver periodical results (daily, weekly, and monthly) of campaign performance from platform (CTR, budget consumption,)
- Monthly A/B test Gantt
- Compliance with the different business units’ targets
- Guarantee the adequate use of digital marketing budget in the platform according to the agreed media plan.
Skills and Experience required:
- Candidate must possess at least a Bachelor’s/College Degree Marketing, Business, Engineer or equivalent.
- Experience 1+ years
- Knowledge Google Ads
- Knowledge Meta
- Knowledge Google Analytics universal and Analytics 4
- Knowledge Excel
- English B1