Purpose of role
As a Digital Google Tag Manager (GTM) specialist, you will be the go-to person for all Google Tag Manager operations. You’ll turn insights into action and help teams make data-driven decisions.
Main Responsibilities:
- Manage Google Tags (GTM) for web properties, overseeing implementation, coding and testing, and performing ongoing maintenance.
- Audit and clean up existing GTM tags
- Work with the sales team to understand metrics and help with segmentation.
- Manage Google Analytics operations and governance.
- Manage permissions for tags and digital analytics tools.
Education:
- Business Management, Publicist or related careers
Experience:
- Previous experience in advertising agencies and/or digital marketing teams, implementing and optimizing conversion flows on websites, layouts for data visualization and analysis, and setting up business variables in GA and GTM
Specific Knowledge:
PLATAFORMS:
- GOOGLE TAG MANAGER
- GOOGLE ANALYTICS
- LOOKER STUDIO
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