Content Editor
Req_531
Purpose of role
As a Content Editor, you will play a pivotal role in shaping and enhancing the user experience through well-crafted, engaging, and user-centered content. Your primary responsibility will be to ensure that all digital content aligns seamlessly with our brand's voice, tone, and objectives while meeting the needs and expectations of our diverse user base.
Job roles and Responsibilities:
-Update site content based on recommended optimisations
-Build content strategies.
-Assist in the generation of content to achieve general SEO objectives, and update meta tags whenever required.
-Plan and create content that adds value at each stage of the customer journey for the different formats (such as website, blog articles, landing pages, ebooks, mailings, customer newsletters, testimonial
-Research and create content on trends and the industry in general, with the aim of enhancing the positioning of each brand.
-Update website content.
-Understand customer content needs and the web site development process.
Formal Education & Certification:
-Four-year university degree or college diploma in Marketing, Business, Comunication or related.
Skills and Experience Required:
-Strong SEO skills
-Familiarity with digital content management systems (CMS) and basic understanding of SEO principles.
-Intermediate English
-Excellent writing, editing, and proofreading skills, with a keen eye for detail and a strong grasp of grammar and style.
-Analytical mindset with the ability to derive insights from data and use them to improve content strategies.
-Passion for user-centered design, storytelling, and creating content that resonates emotionally and intellectually
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