SALESFORCE MARKETING CLOUD CONSULTANT

PURPOSE OF ROLE

Responsible for Salesforce Marketing Cloud implementations, enhancements, general use; both technical as well as guiding our stakeholders to get the most value from the Marketing Cloud toolset. Responsbile for advice our stakeholders, analyse client requirements, develop design and implement Marketing Cloud solutions.  

 

JOB ROLE AND RESPONSIBILITIES

  • Understands the different marketing capabilities (paid/owned/earned media) and the role Salesforce Marketing Cloud can play in this area
  • Able to translate customer requests into different marketing tactics that we can build for the customer.
  • Has in-depth knowledge on AMP script, SQL, HTML and CSS 
  • Has extensive knowledge on the possibilities of email marketing including reputation management and customer journey management
  • Has at least 3 years hands on experience with marketing Automation tooling – Marketing Cloud 
  • Has proven implementation experience with Salesforce Marketing Cloud (email studio, journey builder, advertising studio, social studio) of at least three implementations 
  • Has knowledge on best-practices such as A/B testing, Salesforce data modelling in Marketing Cloud, etc. 
  • Is a data driven person that is eager to learn and onboard new marketing capabilities 
  • Having experience with the Salesforce Lightning Platform (Sales Cloud & Service Cloud) and the connection between Marketing Cloud and said platform is a pre.

 

SKILLS AND EXPERIENCE REQUIRED

  • You know how to work customer focused. Everything you do is to support your customer and make the solution better than before. Not only the solution you offer, but in your communication as well. You are able to speak the language of the customer and have the right skills to know how we can create a positive impact.
  • You are the expert. Others will see you as a professional. You can lead a team of professionals, but also know when to delegate tasks to the team. Motivating then at the right moment and have a sixth sense for situations and how to approach them. A great leader knows that results are made with a team.
  • Building relationships in this position it’s key to be successful. Because of your relation skills you are able to work within your own team of professionals and to make sure that they are a right add to UTS culture. Because of your relations at our stakeholders you are able to build out solutions and to build trust.
  • To be successful in a turbulent surroundings, you need to plan and organise your work as a pro. Inform others (like stakeholders and colleagues) and make sure that everything is going as planned.
  • Desirable Certification:  
    • Marketing Cloud Email Specialist 
    • Marketing Cloud Administrator 
  • 2+ years Agile experience
  • 3+ years with proven experience leadin Marketing Cloud developers team.