We are currently seeking a motivated and enthusiastic Junior Web Analytics Analyst to join our data analytics team. The successful candidate will play a key role in supporting our web analytics initiatives, with a focus on Google Analytics 4 (GA4) and Data Layer design. This individual will work closely with cross-functional teams to develop data layers, ensure data quality, and support the migration from Universal Analytics to GA4. As a junior position, we prioritize education and a strong foundation in analytics over extensive experience.
Roles and Responsibilities:
- Collaborate with the project team to assist in designing and developing Google
- Analytics V4 Data Layers, capturing user behavior information for our websites.
- Support the implementation of GA4 Data Layers across multiple websites within the organization.
- Assist in configuring and deploying Google Tag Manager (GTM) tags, and testing them within Google Analytics 4 to ensure accuracy and effectiveness.
- Help monitor data flow in Google Analytics 4, verifying the correctness and integrity of the data.
- Contribute to the migration process from Universal Analytics to GA4, providing support as needed.
- Assist in creating functional and technical documentation to share with both business users and technical teams.
- Support the gathering and defining of requirements from operating businesses.
- Work closely with project team members and other technical teams to review, understand, and deliver on project requirements.
- Analyse data and results using statistical techniques.
- Highlight findings in presentations.
Skills and Qualifications:
- Bachelor’s degree in Computer Science, Information Technology, Analytics, Statistics, or a related field.
- 1-2 years of experience in web analytics, preferably with Google Analytics.
- Proactive, self-starter and a high level of attention to detail
- Strong foundation in Google Analytics 4, Google Tag Manager, and Data Layer design.
- Google Analytics Individual Qualification (GAIQ) certification is a plus.
- Excellent communication and interpersonal skills, with the ability to work effectively in cross-functional teams.
- Strong problem-solving skills and the ability to manage multiple tasks simultaneously.
- Detail-oriented, with a focus on data quality and accuracy.
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